Did you know that the first advertisements appeared more than 3,500 years ago? By scribbling clumsily on clay tablets, creative salespeople of that day advertised their goods and services. Much later, the Chinese simplified that process by inventing paper, and now 21st-century technologies have taken the art of placing anad to a wholly different level.
No wonder that today the most popular ad medium is an online classified ads website. It allows a person to place an ad anytime, day or night. No need to call a newspaper or deal with a publisher, no need to fill out paperwork, no need to print hundreds of paper copies and to post them around town. No need to worry that rain and wind will quickly turn paper notices into dust. Instead, just a few mouse clicks to register and type your ad yourself. The whole process takes five minutes, and the results exceed all expectations.
BUT WHAT WEBSITE ISN'T ONLY A
PLACE FOR ADS BUT ALSO A PLACE
TO UNITE RUSSIAN-SPEAKERS
FROM ALL OVER THE
YANTERES.COM IS THE ANSWER
TO THAT QUESTION. IT IS A UNIQUE
WEBSITE CREATED BY A TALENTED
TEAM THREE YEARS AGO, AND
TODAY IT HOSTS INDIVIDUAL AND
BUSINESS CLASSIFIEDS FROM ALL
OVER THE WORLD.
I DECIDED TO VISIT THE
TO MEET THIS STARTUP'S
DEVELOPERS AND FIND OUT MORE
ABOUT THE PURPOSE OF THIS
PROJECT. MY CORDIAL HOSTS,
VADIM MUSATOV AND ALEXEY
GLADYSH, WERE HAPPY TO
ANSWER ALL MY QUESTIONS.
Vadim, how did the idea to create such a site come about?
Most good ideas appear as a product of life's circumstances. One of our developers needed a nanny for a child. That turned out to be a bit of a challenge because there was no place for an online Russian-language ad in Sacramento. Of course there were local print media for classified ads, but there was nothing that was both online and aimed at Russian-speaking users, especially anything operating on a large scale. So we started working on a classified advertisements website, and as work progressed we decided not to limit ourselves to a certain geographical region but rather create a unique global project - one that would operate worldwide but feel comfortably local.
Who is your target audience?
Our audience is the 7+ billion people who populate the planet Earth. Yanteres.com iis a site for everyone! Any person can place an ad or find a product, job, or service, just by visiting our website. And it doesn't matter whether you're selling a car, looking for a tutor, or want to find a place to live in a new city – Yanteres will help anyone. We are the most convenient platform for information exchange between people, with no limitations imposed by administrative, geographical, or national restrictions.
So, wait, am I hearing you say that even though I live in Sacramento I can easily place a "for sale" ad about my apartment in Chisinau, and it will be seen by people all across Moldova?
Exactly! When we created Yanteres, we had two objectives in mind. The first was to facilitate the life of Russian-speaking users regardless of their location. The second was to give people living in countries where the Russian language is spoken and understood the ability to place their advertisements on an international platform with no geographical limitations. That is, typically if a person lives, say, in Kazakhstan, that person cannot place an advertisement on major websites based in Russia. He or she is limited to only local sites. However, using our website, you can live anywhere in the world, and at the same time place ads and see ads globally – we cover more than 50,000 cities and 3,000 Metropolitan regions worldwide.
I decided to go from words to actions, and navigated to Yanteres.com on my smartphone. I was immediately redirected to the mobile version of the website. Vadim guessed my next question and started answering it in detail right away.
YANTERES.COM works on any electronic device connected to the Internet. It doesn't matter what you have handy – a smart phone, a tablet, a laptop, or a desktop – Yanteres automatically adjusts to your device. What's more, Yanteres automatically determines in what city you're located and displays first those ads which have been placed in your region. All ads are conveniently sorted into more than 200 subcategories, which are in turn grouped in ten main categories: For Sale, Automotive, Housing, Resume, Jobs, Construction, Community, Gigs, Services, and Personals. The interface is available in the Russian as well as English languages, but the ad content maintains the original language. In the nearest future we are adding Ukrainian and Spanish languages, too.
Vadim, I am sure many people compare your project with popular American classified advertisements sites. What are your thoughts in this regard?
We offer more than any of those classifieds sites. Yanteres is a global project which separates it from any others in existence. Besides, we have no ads for prohibited goods or services. We are oriented at regular people, although we do offer a premium ad option on our website. That is, for a fee, a business or an individual can take their advertisement to the next, premium level. Once published, it will look like a banner. Let's say you sell computers and are interested in selling not only in California but also abroad. Taking your ad to the premium level, you make it visible to residents of those regions which are of most interest to you – for example, Russia, Ukraine, Moldova, Canada, and Germany, etc. There are no limitations. There is also the option of highlighting an ad in its category, which is an affordable and convenient option for individual users. I must also note that we don't have contextual or pop-up banner advertising. We did that specifically for the convenience of our users.
What are the current site visitation stats?
On average, 3,000–5,000 people visit our site every day, and conversion comprises 10% which is a very good number. That means that every day every tenth visitor registers and places an ad. Like I said earlier, an ad is created in your town or city, but at the same time, you can always look what's being offered for sale in any corner of the world, be it in Latin America, Europe, the Middle East, Asia, Australia, or Russian-speaking countries. At present we have more than 100,000 registered users, and the number of unregistered users is dozens times that.
Can you think of the most unusual ad that you got to see on YANTERES.COM?
Over the past three years we have seen a multitude of unusual and memorable advertisements, and it's impossible to single out any of them. Each of them is unique and illustrates what are the values and interests of people living in this or that part of the world. I should add that in contrast to other sites, all you need to register on Yanteres is your name and email address. No need to provide phone numbers, home addresses, or other confidential or personal information.
Most developing projects are open to collaboration. Is this the case for Yanteres?
Of course! We are open to dialogue with investors and major media companies alike. Our team is ready to discuss mutually favorable partnerships. We are also hiring programmers. Details and requirements? You can find them at About.Yanteres.com.
What's your main feature that sets you apart from other classified ad websites?
There are three pillars upon which Yanteres is founded. Number one: ease of use. Number two: it's global and at the same time local. Number three: it works on all devices. I should also add that Yanteres.com is professionally designed at the highest technological level. We tested it at every phase of development in order to get rid of errors not after launch (like the majority of startups) but before it. I'm certain that if I name our platforms – Ruby on Rails, PostgreSQL, BootStrap CSS Framework – those in the know will see the degree of our development and the developers' professionalism
Where do you see Yanteres in 10 years?
We believe in our success and we also know how promising, important, useful, and unique our project is for an average person. Therefore, in 10 years Yanteres will become a regular part of every person's daily internet use just like Facebook, Google, or Twitter have become. And the word "online ad" will be associated with only one other word – "YANTERES"!
Therefore... For an ad, hit up Yanteres!